Back in Time | Bass Brewery & William Barribal
Why Looking Back Matters in Logo Design
In today’s fast-paced world of design, where technology and trends seem to change by the minute, it’s easy to forget how far we’ve come. But sometimes, the best way to move forward is to take a step back—to look at where it all started.
Logo design has a rich, fascinating history. Before the convenience of design software and endless digital resources, logos were made by hand. Designers had to rely on their skills, tools, and intuition to create something meaningful. Every line, shape, and color choice was deliberate. These logos weren’t just about branding—they were about telling a story, making a connection, and leaving a lasting impression.
For today’s designers, going back to the roots of logo design isn’t just about nostalgia. It’s a chance to learn from the creativity and craftsmanship of those who came before us. It’s a reminder that good design doesn’t always need the latest tools—it needs thought, care, and purpose.
By understanding the origins of logo design, we can find inspiration that’s timeless. It encourages us to think differently, embrace simplicity, and create work that stands the test of time. Sometimes, the old ways of doing things have more to teach us than we realize.
´ I prefer a Bass´- brewery showcard illustrated by Barribal
William Barribal and the Timeless Art of the Bass Brewery Showcards
In a time before digital ads and flashy campaigns, breweries relied on physical artwork to capture attention and tell their story. One of the most beautiful examples of this comes from the early 20th century, when William Barribal, a British illustrator, created stunning showcards for Bass Brewery. These works weren’t just advertisements—they were pieces of art, blending style, elegance, and storytelling to elevate a simple product into something aspirational.
1920s and 1930s
A Match Made in Art and Commerce
Bass Brewery, already famous for its *bold red triangle logo, understood the power of great design. They didn’t just want to sell beer—they wanted to create an experience, and William Barribal was the perfect artist for the job. Known for his graceful, sophisticated illustrations, Barribal had a way of making everything he touched feel glamorous.
His showcards for Bass were designed to stand out in pubs and bars, where patrons could admire the beautiful artwork while enjoying their drinks. Each piece told a story, often featuring stylish characters in elegant settings, enjoying a pint of Bass. The showcards didn’t just advertise beer—they sold the idea of a refined, enjoyable lifestyle.
( *Barribal)
How *Barribal Created Magic
His goal was to make the red triangle—the Bass logo—a natural part of the composition, whether it appeared on a bottle, a glass, or subtly integrated into the background.
What made his illustrations special was their human touch. The people in his scenes weren’t just generic figures; they were full of personality. You could imagine the conversations they were having, the laughter shared, the ambiance of the room. It was storytelling at its finest, and the beer was always at the heart of it.
Why These Showcards Still Inspire
His showcards didn’t just make you want a beer—they made you want to be part of the moment he was illustrating. They captured joy, connection, and the simple pleasure of sharing a drink.
For today’s designers, Barribal’s work is a reminder of the power of thoughtful, handcrafted design. His ability to blend branding with storytelling is something that resonates even now. At a time when it’s easy to get lost in trends and technology, his showcards remind us of the value of creating something timeless and human.
William Barribal and the Timeless Art of the Bass Brewery Showcards
In a time before digital ads and flashy campaigns, breweries relied on physical artwork to capture attention and tell their story. One of the most beautiful examples of this comes from the early 20th century, when William Barribal, a British illustrator, created stunning showcards for Bass Brewery. These works weren’t just advertisements—they were pieces of art, blending style, elegance, and storytelling to elevate a simple product into something aspirational.
A Match Made in Art and Commerce
Bass Brewery, already famous for its bold red triangle logo, understood the power of great design. They didn’t just want to sell beer—they wanted to create an experience, and William Barribal was the perfect artist for the job. Known for his graceful, sophisticated illustrations, Barribal had a way of making everything he touched feel glamorous.
His showcards for Bass were designed to stand out in pubs and bars, where patrons could admire the beautiful artwork while enjoying their drinks. Each piece told a story, often featuring stylish characters in elegant settings, enjoying a pint of Bass. The showcards didn’t just advertise beer—they sold the idea of a refined, enjoyable lifestyle.
How Barribal Created Magic
Barribal’s work was rooted in craftsmanship. He started with detailed hand-drawn sketches, carefully planning every element of the scene. His goal was to make the red triangle—the Bass logo—a natural part of the composition, whether it appeared on a bottle, a glass, or subtly integrated into the background.
What made his illustrations special was their human touch. The people in his scenes weren’t just generic figures; they were full of personality. You could imagine the conversations they were having, the laughter shared, the ambiance of the room. It was storytelling at its finest, and the beer was always at the heart of it.
The colors in his work were vibrant and inviting, and his attention to detail brought each scene to life. From the folds of a dress to the bubbles in a glass, every element felt intentional, designed to draw the viewer in.
Why These Showcards Still Inspire
What makes Barribal’s work so memorable is that it went beyond selling a product. It created a feeling. His showcards didn’t just make you want a beer—they made you want to be part of the moment he was illustrating. They captured joy, connection, and the simple pleasure of sharing a drink.
For today’s designers, Barribal’s work is a reminder of the power of thoughtful, handcrafted design. His ability to blend branding with storytelling is something that resonates even now. At a time when it’s easy to get lost in trends and technology, his showcards remind us of the value of creating something timeless and human.
A Legacy Worth Exploring
William Barribal’s showcards for Bass Brewery remain an inspiration not just for their beauty, but for the care and creativity that went into them. They remind us that design is about more than selling—it’s about connecting, evoking emotions, and leaving a lasting impression.
The next time you’re looking for inspiration, take a step back and explore the work of artists like Barribal. You might just find that the craftsmanship of the past can help shape the creativity of your future.
( a self-starter 1914)
I hope today's story has inspired you and sparked some new creative ideas. I’m excited to share more with you and can’t wait to surprise and entertain you with a fresh topic on December 28th. Stay tuned, and see you soon!